3D Issue & Google Analytics, where, how and why

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website.

Essentially it monitors how many readers your publication/website gets and what they do with it. With the use of ‘Event Tracking’ you can monitor their actions in the publication and identify what publications were most popular.

Where do I Signup?

To register, go to https://www.google.com/analytics/ and select ‘Create an account’.

What kind of statistics does 3D Issue record in Google Analytics?

The stats recorded include:

• How long readers spend reading your magazine
• How many times readers zoom in on each page
• Average number of pages read per visit
• Which pages the reader skipped to
• Which pages the reader zoomed in on
• Which audio files the reader played
• Which video files the reader played
• Which flash movies the reader played
• Which websites the reader visited
• What comments the reader forwarded
• What addresses the reader sent emails to
• What keywords the reader searched for
• How often the reader used thumbnail navigation
• How many readers used the exit button
• How many readers skipped to other editions
• How many readers altered the settings
• What pages the readers printed
• What articles in the contents menu the reader clicked on
• From which page the reader initiated the send to friend feature
• Where your readers are logging in from
• Their browser settings
• Total number of readers per issue
• Percentage of new readers per issue
• Percentage of repeat readers per issue

How do I add analytics to my publications?

You can add Google Analytics to your publications easily at any time by following the steps below.

First you’ll need your Google ID. You’ll need to sign up to Google analytics then add a website to get the ID. The ID is normally in the form of UA-12345-12, this is what you’ll need to enter into 3D Issue.

Once you have that ID follow these steps to add the ID to your publications:

1. Open 3D Issue and create a new publication or open and existing one.

2. In the profile section of the content tab select the template you want to add analytics to and then click edit (version 6 and lower) or setup (version 7 and above).

3. In the Window that opens go to the “Domains” section then either click;

a. “Add” to add a new domain along with a Google ID.
b. Select a domain and click edit to attach a Google ID to that.

4. Then click next then Finish if you have no other changes to make.

5. Now all your publications on that domain, existing or future are recording analytics.

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