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Whether you’re a blogger, business owner, or marketer, getting your content seen by the right audience is crucial. You spend time and resources on strategy, planning content, designing it and ...
As we come to the end of 2022, many of us are reflecting on our marketing strategies of the last 12 months. What has worked well? What could have been done differently? And what needs improvement?
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When planning content, we all want to see returns, high engagement levels and conversions. But you should also want your consumers to experience your company. You want to take your audience on a ...
What is Interactive Content?
Interactive content is any type of content that requires engagement or participation from the reader or user, it involves the audience moving from a passive reading or ...
Before creating a Content Experience, you firstly need to understand exactly what the term means. A content experience is the flow of a beautifully designed, responsive piece of content that engages ...
Powerpoint has been around, and prominent in businesses, education institutions, and even on personal computers and homes for decades. It is simple, easy to use and gives a relatively clean end ...
Content marketing, defined by Hubspot as “the process of planning, creating, and sharing content with your target audience” has seen significant growth in recent years with many attributing the ...
The content experiences industry has been doubling in size every year since 2016, with more and more companies seeing and leveraging the power of content experience solutions. I have been working in...
A Microsoft study from 2019 showed that the average consumer had an attention span of eight seconds, down from 12 seconds back in 2000. Each year that passes, this drops even further. This is why it ...