5 minute read
Feb 13th, 2023
Account-based marketing (ABM) is an account-focused approach to digital marketing that aims to create a personalized experience for each prospect. It builds on top of lead nurturing, then goes deeper ...
Jan 30th, 2023
Probably the hottest tech in the world at the moment is ChatGPT, which is currently running as a free service at a cost to the company of $4 million per month. You can be guaranteed that a ...
10 minute read
Jan 11th, 2023
The smartphone turned 25 last year, and throughout that period, it has had a huge impact in everything we do, from purchasing clothes, to ordering food and even online banking. Consumers are online ...
6 minute read
Jan 4th, 2023
All businesses, regardless of their industry, size or customer base should be investing in marketing. The insurance industry, despite being considered a commodity at times, is no different. One of...
8 minute read
Dec 13th, 2022
When planning content, we all want to see returns, high engagement levels and conversions. But you should also want your consumers to experience your company. You want to take your audience on a ...
5 minute read
Nov 22nd, 2022
Powerpoint has been around, and prominent in businesses, education institutions, and even on personal computers and homes for decades. It is simple, easy to use and gives a relatively clean end ...
9 minute read
Nov 16th, 2022
The content experiences industry has been doubling in size every year since 2016, with more and more companies seeing and leveraging the power of content experience solutions. I have been working in...
14 minute read
Nov 9th, 2022
A Microsoft study from 2019 showed that the average consumer had an attention span of eight seconds, down from 12 seconds back in 2000. Each year that passes, this drops even further. This is why it ...
6 minute read
Nov 7th, 2022
Readers and content consumers today take many things for granted that those in the digital content space must handle on a daily basis. All web content, be it video, audio or written word, has one ...
6 minute read
