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‘Content is king’ a phrase that we are all too familiar with. It is sometimes referred to as the ‘content is king quote’ and was made famous by Bill Gates.
“Content is where I expect much...
Whitepapers have become a highly valued source of content. These publications are often detailed, in-depth reports on a particular industry, topic or movement. Whitepapers act as trusted, educational ...
Often when we think of content and communications, we think about how we communicate with externals; leads, clients, customers, our marketing base. But, we also need to ensure that our internal ...
If you were lucky enough to attend Content Marketing World 2022 in Cleveland recently, you will likely still be reeling from a great week full of knowledge, expertise and just an overall warming ...
The time has come to say goodbye to boring PDFs! I know it seems harsh, they’ve been good to you, but let’s dive into it to see why it’s time to move on and where to go from here.
There is ...
Pictured announcing that Furthr VC has led a €750K investment in Donegal’s 3D Issue are (L-R): Paul McNulty, CEO & Founder, 3D Issue; and Richard Watson, Managing Partner, Furthr VC
Furthr VC...
Often when designing publications or digital content it is easy to get caught up on the end product. How it looks and how it performs are very important to the reader's journey, but equal ...
How to keep your readers engaged: 5 Key tips to increase engagement in your responsive content
In today’s world, readers, viewers, the online audience are searching for more than words, they want ...
As a marketer, content creation is often about telling a story, bringing to life the past, present and future. A content experience platform is often a storytelling platform. Storytelling is time and ...